Privacy Policy

Welcome to Pastel Wallpapers: Pink & Cute. Your privacy is critically important to us. This Privacy Policy document outlines the types of information that is collected and recorded by Target Up Developer ("we", "us", or "our") and how we use it through our mobile application.

We follow a strict transparency policy. While our application does not require a user account or any direct personal identification (such as your name or email address), certain data is automatically collected by integrated third-party SDKs to improve performance and show relevant advertisements.

Types of Data Processed:

• Device Information: Device model, OS version, unique device identifiers (Android ID, Advertising ID), and IP address.
• Location Data: Approximate location (derived from IP address) for localized content and ad delivery.
• App Usage: Interaction logs, crash reports (via Firebase), and performance metrics.

The information collected is used for the following legitimate purposes:

• To provide and maintain the wallpaper browse, preview, and set features.
• To serve personalized or non-personalized advertisements via AdMob and other networks.
• To monitor app health and fix technical bugs through Crashlytics.
• To analyze user trends and engagement to improve the overall app experience.

Our app integrates several third-party services. These providers may collect and process data according to their own privacy policies. We encourage you to review them:

• Google Play Services: Used for core app functionality.
• AdMob: Used for monetizing the app through advertisements.
• Google Analytics for Firebase: Used for understanding user behavior.
• Firebase Crashlytics: Used for real-time bug and crash tracking.
• Facebook (Meta Audience Network): For advertising and attribution.
• Unity, Applovin, & StartApp: Third-party ad networks to ensure a free experience for users.

To function correctly, the app may request the following permissions:

• Storage Access / Photos & Media: Required to "Save to Gallery" and cache high-resolution HD/4K wallpapers for offline use (on Android versions requiring it).
• Internet Access: Required to download wallpaper content from our servers.
• Set Wallpaper: Required to apply images directly to your home or lock screen.

Our app is designed for a general audience (Targeted for users aged 13 and above). We do not knowingly collect personal information from children under 13. If you believe your child has provided such information through third-party services, please contact us immediately, and we will take steps to remove it.

We do not store any of your personal data on our private servers. Data processed by third parties is secured using industry-standard encryption (HTTPS/TLS) during transit. We work only with reputable service providers to ensure your data remains safe.

You can control or limit data collection at any time through your device settings:

• Reset/Limit Ad ID: You can reset or opt-out of personalized ads in your device settings under Settings > Google > Ads.
• Permissions Control: You can revoke storage or network permissions anytime via your device's App Settings menu.

This policy is built to comply with the Google Play Developer Program Policies regarding data disclosure and user privacy. We ensure that our data practices are transparently declared in the Google Play Console's Data Safety section.

We may update our Privacy Policy from time to time. You are advised to review this page periodically for any changes. Any updates will be effective immediately upon posting on this page.